I recently picked up a copy of Heavy Hitters Magazine. It is amazing that there was nothing out there like this. Basically this is a mag that highlights hood superstars. I am oversimplifying that, but that is how I see it. I have read that the mag is about amazing cars and that their owners are showcased, that they will interview celebs if the cars qualify them, to various other things the magazine represents.
Another way to put the description of the magazine is to say that it is a Dubs or Rides magazine without the bs publicity machine behind mainstream media. It is a street magazine, not a gossip magazine. The magazine highlights the life of people grinding. One of the crazy pieces in the last magazine was about a Sheikh and his lifestyle. What types of cars he has to the exotic animals he keeps. I never really understood what a Sheikh was, and this gave me a better idea. The first edition had Mr. Cartoon interviewed. The most recent edition had some urban legends in it as well.
I think this magazine will take off strong. Don’t get caught slipping on this one. The stories are mad motivational. It is great to see that you can make money doing almost anything as long as you hustle. There is some amazing advice about how to avoid backstabbing, how your friends become jealous and can be your worst enemy once you get big, to how to deal with the government…
The second edition of the magazine is on stands and I highly recommend getting a copy. There is no online ordering and really no website, other than the myspace page.
Popularity: 6% [?]
February 19th, 2008 at 4:27 am
Thanks for the support and keep on the grind. Let us know when it’s your time to be featured..
February 19th, 2008 at 5:46 pm
I should probably write this in another forum, but why not just respond here. Just to note I have not seen any of your other publications. I am not trying to give advice but rather say why I thought your magazine stood out.
I read a bunch of magazines (or get a bunch), I got a guys pack off of ebay with a subscription to 12+ magazines a month. I have seen magazines go through their life cycle.
What I like about Heavy Hitters was that this magazine was not fluff and filler. Mags like maxim are all fluff, the cover catches your eye, but once you open it up you realize there is nothing there. As I had mentioned before Maxim is a good mag to read to find things to google, because the magazine has not depth.
Your magazine doesn’t show specs, and that is good as you have said, you can google those. Stats on the audio component might be good to have but I like that you don’t list them. People should check out their local shops and network to see what is out there and what the community is doing and even be original.
I like how there were actual articles and profiles. Half the magazines I read have people on the cover, then a reprint of a press release or something of that nature on the inside. I am thinking of the Source, XXL and various other urban magazines. Basically they do not sit down with the person (and sometimes they cannot, and I understand, but you can and have thus far).
I really appreciated the motivation and advice that the people being interviewed had given. They were positive about others succeeding. They also talked about their failures and about how things were not always rosey. With a lot of celebs it sounds like peeps just get lucky. With the street people from the magazine you realize you have to hustle and grind.
Anyhow, I just like that there was not fluff and that 70% of the magazine was not ads. Also you had something that 95% of other magazines do not have, that is content. Good luck with it and I will let you know when I am ready.